Why Jackfruit Is Becoming America’s Favorite Vegan Meat
Over the past few years, more and more Americans have been exploring plant-based diets—and one surprising fruit is taking the spotlight: jackfruit.
At first glance, it looks like something from another planet. It’s huge, spiky, and… a fruit? But once you taste it, especially in a taco or BBQ sandwich, you’ll get why jackfruit is becoming America’s favorite vegan meat. It’s meaty, flavorful, and totally satisfying—even for lifelong meat lovers.
Let’s break down why this tropical fruit is winning hearts and plates across the country.
What Is Jackfruit, Really?
Jackfruit is the world’s largest tree fruit, native to South and Southeast Asia. It can grow as big as 100 pounds (yes, really!). Its bumpy green skin hides golden-yellow pods inside, which can be sweet when ripe or neutral and savory when unripe.
The unripe jackfruit is where the magic happens—it has a shredded, meaty texture that’s incredibly similar to pulled pork or chicken. That’s why so many people are turning to jackfruit as a meat substitute.
For a detailed introduction to jackfruit, check out our comprehensive post What is Jackfruit?
Why jackfruit is considered as non veg in some places?
Because of its meat-like texture and savory flavor when cooked, some people (especially in parts of India) casually refer to it as “non-veg” food—even though it’s 100% plant-based!
Why Jackfruit Is Becoming America’s Favorite Vegan Meat
So, why are people in the U.S. suddenly going crazy for jackfruit? Let’s look at a few key reasons.
It Looks and Feels Like Meat
When shredded and cooked, jackfruit looks almost exactly like pulled pork or chicken. Its fibrous texture makes it ideal for tacos, BBQ sandwiches, wraps, and more. If you’re trying to eat less meat but still crave that texture, jackfruit delivers.
Try this: Jackfruit meat substitute recipe — BBQ jackfruit sliders with coleslaw and pickles on a toasted bun. You won’t miss the real thing!
Neutral Flavor That Soaks Up Seasonings
What does jackfruit taste like?
Unripe jackfruit doesn’t have much flavor on its own, which is actually a good thing. It soaks up whatever spices, sauces, or marinades you cook it with. From smoky BBQ to spicy taco seasoning, jackfruit is a flavor chameleon.
Think of it like tofu, but with a meatier bite.
Whole Food, Not Processed
Unlike many vegan meats that are made in factories with long ingredient lists, jackfruit is a whole food. No weird additives, no mystery ingredients—just fruit.
This makes it a cleaner, more natural alternative for people who want to avoid highly processed foods.
Jackfruit Meat Substitute Nutrition
Okay, let’s talk about the nutrition side. While jackfruit meat protein levels are lower than lentils or beans, it still brings plenty of health perks:
Low in calories
High in fiber (great for digestion)
Rich in vitamin C, potassium, and antioxidants
Free of cholesterol, saturated fat, soy, gluten, and nuts
So while it’s not a protein powerhouse, it’s still a healthy addition to your meals—especially when paired with protein-rich sides like beans, quinoa, or tofu.
Jackfruit meat substitute nutrition tip: Add a high-protein sauce (like peanut or tahini), or serve it with black beans or lentils for a balanced plant-based meal.
There are so many ways to cook with jackfruit once you get the hang of it. Here are a few ideas to get you started:
1. Pulled Jackfruit Tacos
Season canned jackfruit with taco spices, pan-fry or bake it, and serve in warm tortillas with avocado, slaw, and salsa. The jackfruit meat substitute recipe everyone loves!
2. Jackfruit BBQ Sandwiches
Cook it with smoky BBQ sauce, pile it high on a bun, and top with vegan mayo and coleslaw. Summer vibes, no grill needed.
3. Jackfruit Curry or Stir-Fry
Add jackfruit chunks to your favorite coconut curry or veggie stir-fry. It absorbs spices beautifully and adds bulk to the dish.
4. Jackfruit “Crab” Cakes
With the right blend of herbs and spices, jackfruit can even mimic crab meat. Great for seafood lovers going plant-based.
Jackfruit Meat Alternative vs. Other Vegan Meats
There are lots of meat alternatives out there—so how does jackfruit compare?
Feature
Jackfruit
Soy/Tofu
Seitan
Beyond/Impossible
Whole Food?
✅ Yes
✅ Yes
❌ No
❌ No
Gluten-Free?
✅ Yes
✅ Yes
❌ No
✅ Yes
Allergy-Friendly?
✅ Yes
❌ Contains soy
❌ Contains gluten
✅ Mostly
Protein-Rich?
❌ Low
✅ Yes
✅ Yes
✅ Yes
Processed?
❌ Minimal
❌ Minimal
✅ Yes
✅ Yes
While jackfruit isn’t the most protein-rich option, it’s one of the most natural and allergen-friendly choices out there.
Where to Buy Jackfruit in the U.S.
Wondering where to buy jackfruit near you? You’ve got options!
Canned Jackfruit:
Available at Trader Joe’s, Whole Foods, Sprouts, Walmart, and most major grocery stores
Look for “young green jackfruit in brine or water” (avoid syrup!)
Frozen or Fresh Jackfruit:
Available in Asian or Indian grocery stores
Sometimes found in the freezer section of specialty health stores
Pre-Made Jackfruit Products:
Brands like Jack & Annie’s, Upton’s Naturals, The Jackfruit Company, and Native Forest offer ready-to-eat jackfruit meals
Tip: Stock up on a few cans and keep them in your pantry — they’re shelf-stable and ready to go when you need a fast, plant-based meal.
Final Thoughts
There’s no doubt why jackfruit is becoming America’s favorite vegan meat — it’s meaty, versatile, allergy-friendly, and easy to cook. Whether you’re ditching meat for ethical, environmental, or health reasons, jackfruit is a fantastic whole food option to add to your kitchen.
With just a few spices and some creativity, this humble fruit can turn into BBQ sandwiches, tacos, curries, or even “crab” cakes that satisfy cravings and impress guests.
Next time you’re in the store, grab a can of jackfruit and give it a shot. You might just find your new favorite meat alternative.
